Local journalists encouraged to join 11th Bright Leaf Awards
By: Roi Lomotan
DUMAGUETE CITY, July 25 (PIA) Local media practitioners are encouraged to submit entries for this year’s 11th Bright Leaf Agriculture Journalism Awards.
The Bright Leaf Agriculture Journalism Awards is an initiative of the Philip Morris Fortune Tobacco Corp. (PMFTC) Inc. that aims to support agriculture and honor Filipino journalists by giving recognition to outstanding work in media that promotes the development of and creates awareness on issues relating to Philippine Agriculture.
The competition was formally launched in Dumaguete City on July 20 attended by members of Dumaguete media.
Although PMFTC Inc. is a known cigarette manufacturer in the Philippines, its Director for External Affairs Bayen Elero-Tinga cited that the company is connected with the agriculture sector having around 4, 800 tobacco farmers all over the country directly contracted by PMFTC.
“We could say that aside from being a cigarette manufacturer and distributor, we consider ourselves as an agriculture company,” Tinga said during the press briefing.
“Being an agriculture company, we believe that, to a great extent, the public also has to be educated on what’s happening in the agriculture industry. By having the Bright Leaf Agriculture Journalism Awards, we want to encourage journalists from all over the country to write about the challenges that are facing the industry and the opportunities also,” Tinga added.
There are 10 categories under the competition which include: Agriculture Story of the Year, Agriculture Photo of the Year which looks for the, Tobacco Story of the Year, Tobacco Photo of the Year, Best Television Program or Segment, Best Radio Program or Segment, Best Agricultural News Story National, Best Agriculture News Story Regional, Best Agriculture Feature Story National, and Best Agriculture Feature Story Regional.
Only entries that were published, aired or broadcasted from September 1, 2016 to August 31, 2017 will be accepted by the contest organizers.
Entries can be in Filipino, English or any regional language.