The Bright Leaf Agriculture Journalism Awards was launched in 2007 by Philip Morris Philippines Manufacturing Inc. (PMPMI). It is today continued by PMFTC Inc. (PMFTC), the company created on February 25, 2010 through a business combination between Philip Morris Philippines Manufacturing Inc. (PMPMI) and Fortune Tobacco Corporation (FTC). As the market leader in the Philippine tobacco industry, PMFTC is committed to bringing much needed assistance and attention to the country’s agriculture sector.
Bright Leaf is the name given to Virginia Tobacco because it turns into a vivid yellow when it is cured with intense heat. The discovery of the Bright Leaf tobacco brought to life the struggling economy of North Carolina in the United States. It is characterized by a distinct flavor and aroma that makes it the variant of choice for manufacturing tobacco products.
Now on its 15th year, The Bright Leaf Awards are given to the most outstanding and relevant agriculture stories in print, radio, and television. It also honors the most compelling photos that capture the essence of tobacco farming and the agriculture industry. It acknowledges the efforts of the Filipino journalist to bring to the forefront the current issues, new best practices, safety issues, crop sustainability and many other subjects relevant to one of our country’s most important industries.
From 82 entries since its inception, there has been an increasing number of entries, as well as in roadshow attendees all over the country. Rising to the challenges of the changing times, it has successfully made the leap to connect and conduct the competition online. This has enabled us to introduce The Bright Leaf Awards to a wider audience.
Bright Leaf is committed to promoting and creating awareness on the most current agricultural issues and the best farming practices from environmental care, safety, to crop sustainability. In so doing, the general public’s attention is focused on the plight of the agriculture sector as well as the opportunities available.